Welcome to the Discover Stratford Partner Resources page.
This page provides tourism partners access to a range of tourism industry intelligence including research, consultation and surveys
We hope that you find this information useful in helping you to plan tourism related activity and shaping the way tourism is addressed and delivered across the destination.
If you know of other useful tourism related documents that should be included please contact us at info@discover-stratford.com.
Tourism Forum 8th March 2012 - Draft notes
Draft Notes Tourism Forum 8th March 2012
Destination Steering Group TOURISM FORUM
Thursday 8 March, 2012, 10.00 am until 12.30 pm - Heritage Motor Centre, Gaydon
- DSG Agenda 8.3.2012
- Matters Arising Update
- VE 2012 Offers Website - 'Great Campaign'
- VE Destination Organisers User Guide for uploading 2012 offers
Notes of Destination Steering Group Meeting 28th November 2011, Ardencote Manor, Claverdon
The notes of the meeting together with the 2 presentations are now here for you to view.
- Notes of meeting (28/11/2011)
- Presentation by James Turner (28/11/2011)
- Longlist for representation (28/11/2011)
- Presentation by Tim Luft, Coventry University (28/11/2011)
If you have any comments please contact us on info@discover-stratford.com
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Destination Steering Group Meeting 28th November 2011, Ardencote Manor, Claverdon
In preparation for the meeting, We have posted the documents outlined below. Please read and familiarise yourself with the documents prior to the meeting.
2. Revised Tourism Strategy (Draft) - this revision is the result of feedback from the Tourism Strategy (Draft) consultation and the priorities identified by stakeholders at the consultation workshops
3. Draft Terms of Reference including suggested Draft Model of Communication
4. Destination Management
5. Research and Data Collection Methodology and Process
6. Draft Five Year Delivery Plan
If you have any comments please contact us on info@discover-stratford.com
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Draft Tourism Strategy (DTS) Workshops 19th & 26th September 2011
As part of the DTS consultation 2 workshops were held, one for accommodation providers, the other for attractions, hospitality, retailers and others. Both workshops were facilitated by Mike King from AMTi and James Turner from Hidden Britain.
The purpose of the workshops was to invite participants to rank and agree the priorities and actions required to develop and deliver a plan of action for tourism across the destination. The priorities (detailed below) and actions were determined through feed back from the consultation on the DTS.
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Promote quality of visitor facilities and experience |
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Improve provision of visitor information |
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Promotion and raising awareness of the destination at all levels |
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Improving Digital Communication |
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Improve visitor welcome and experience |
The next steps are:-
1. Convene a Destination Steering Group (DSG) meeting which is to be held on Monday 28th November, hosted by Ardencote Manor at Claverdon.
2. Appointment of a chair for the DSG and agree Terms of Reference
3. Finalise and agree the DTS
4. Agree the Draft Action Plan.
Documents from the Workshops (all documents in PDF format)
- Draft Tourism Strategy
- Draft Tourism Strategy responses
- Destination News Issue 1 - Discover Stratford Newsletter
- Presentation workshop 1
- Presentation workshop 2
- Priorities analysis
- Focus group analysis
- Notes from Workshops
- Delegate list
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Tourism related reports and documents
- Stratford-upon-Avon District Tourism Economic Impact Assessment 2009
- Stratford-upon-Avon Town Visitor Survey results 2011
- Stratford-upon-Avon District Visitor Guide 2012
- Stratford Town Centre Business Survey 2011 Results
- 2011 Government Tourism policy
- Visitors by Coach and Drivers Final Report 2010




